(231) 631-4215 tvmorrison@chartermi.net

Toni Morrison Bio

toni_new_photoA few words from Toni about her business philosophy.

I believe that life changing events are the motivating factor that create real estate transactions.

I believe that real estate transactions can be successful and rewarding.

I believe that serving others with honesty, integrity and pride will have positive impact in my life and theirs.

I help people to focus on what is important. Allowing more time to live those life changes that created their real estate transaction. Success is a progressive realization of a worthy goal. I help people change their lives.

I believe the law of prosperity and my financial success is equal to the service that I provide to others.

I am a service provider. Buying and selling real estate is a process. I take the time to listen and learn about the life change that is the driving force behind the reason to buy or sell. I help my client’s.

I take care of each step in the real estate transaction to insure that details are managed and results are favorable.

My job is to inform and educate; helping you make good decisions along the way.


Toni Morrison


Toni Morrison, Licensed Realtor®, Certified Negotiation Expert (CNE®), Quality Service Certified (QSC®), Seller Representative Specialist (SRS®), Accredited Buyer Representative (ABR®), is committed to helping families like yours with their real estate transactions. Toni’s enthusiastic attitude and attention to detail sets her apart; ask her customers! If you are buying or selling, her higher standard of service is not just noticed, but guaranteed.

Prior to pursing a real estate career, Toni had a successful, 15-year career in the natural gas industry. Her diverse business experience and continued real estate education provides an added edge in negotiating terms and price as well as contractual issues that are so important to her clients.

Toni is a native to the Elk Rapids area. They have many family ties in the area and she’s committed to maintaining a quality reputation. She is focused, detail-oriented, and knows how to listen.

2016: Certified Negotiation Expert (CNE®) Designation by successfully completing 14 credit hours. 2015: President’s Circle Award (for sales volumes in excess of $7,000,000)
2015: Top Producer and Top Units Sold (in the Elk Rapids office)
2014: President’s Circle Award (for sales volumes in excess of $7,000,000)
2014: Business Growth Award (for exceptional business growth in the past 12 months);
2014: Top Producer and Top Units Sold (in the Elk Rapids office)
2014: Career Achievement of $50 Million Milestone (2002-2014).
2014: Seller Representative Specialist (SRS®) Designation by successfully completing 15 credit hours.
2014: Toni completed 33 continued education hours in 2014.
2013: Accredited Buyers Representative (ABR®)
2013: Real Estate One President’s Circle, Real Estate One Top Office Units and Top Units Sold.
2008 Traverse Area Association of Realtors – Realtor of the Year.
2007-2012: TAAR Board of Director 2007-2012.
2005-06: TAAR MLS Committee. Strategic Planning committee. 2005: Professional Service Award from TAAR.
2005: to current, Quality Service Certified (QSC®) and has maintained a Platinum status since 2005, representing the highest level of service achievement in the real estate industry. She has been and continues to be recognized as one of the ‘Best of the Business’, an honor bestowed on the top 250 real estate service providers in North America. February 2010, Toni received national recognition as Agent of the Month by QSC from among QSC’s 22,000+ members.

Toni welcomes your call to review current market information, get answers, and help you establish a strategy for your next real estate transaction! Visit www.qualitycertified.org for client comments.

Consider Toni your trusted advisor. Cell. 231.631.4215 Email. tvmorrison@chartermi.net and website www.tonimorrisonrealestate.com